![]() ![]() For example, Southwest Airlines prioritizes one mission above all else: “We are the low-fare airline.” The mission is clear and simple enough to guide employee decisions. You have stripped an idea down to its critical essence. Simplicity means you have found the core of the idea. ![]() The book is organized around understanding each of these six pillars of making ideas stick. Credibility – makes people agree and believe.Concreteness – makes people understand and remember.Unexpectedness – makes people pay attention.Simplicity – makes something understandable.To make ideas stick, you can leverage the SUCCESs framework: Whether you want to write a book, sell a product, or become a better storyteller, you’ll learn a useful playbook for understanding what makes an idea good and how to cement it into the mind of others.Īccess My Searchable Collection of 100+ Book Notes Key Takeaways Making ideas stick This is a crash course on how to make your ideas understood and remembered by other people. ![]()
0 Comments
Leave a Reply. |